Ralph Lauren: U.S. Ryder Cup Team

In partnership with Ralph Lauren, we to led the creative production of the video campaign to launch and reveal the 2025 U.S. Ryder Cup Team uniforms. Anchored in the heritage of one of golf’s most storied competitions, the campaign was designed to honor tradition while showcasing the modern precision behind Ralph Lauren’s design process. The storytelling centered on the meticulous details woven into the uniform, the craftsmanship, performance, and unity all brought to life through the voice and personality of U.S. Team Captain, Keegan Bradley. By grounding the narrative in Captain Bradley’s perspective, the films connected the legacy of the Ryder Cup with the emotion, pride, and responsibility of representing the United States on golf’s biggest team stage in present day. The distribution featured digital and social storytelling, retail support and event integration to create a unified expression that surpassed all targeted milestones. From concept through execution, we oversaw creative development, production, and post-production, delivering a campaign that authentically celebrated both the history of the event and Ralph Lauren’s enduring role at the intersection of sport, culture, and style.