Epson Tour: The Next Generation

A player-led, global campaign created with title sponsor Epson and the LPGA Tour. The Next Generation highlights 42 Epson Tour athletes in a single 30-second commercial to represent women all around the world who aspire to play competitive golf via the hundreds of women across 45+ countries and regions competing every day on the Epson Tour. What's at stake? At the end of the season, the Top 10 players receive their LPGA Tour card. Built as a season-long platform, the campaign extended beyond film to include player photography, organic player social posts, digital banner ads, and behind-the-scenes features that brought fans closer to the athletes and their journeys. Multiple language and feature versions were produced, including English and Chinese hero cuts, with localized translations reflecting the vastly international player field. Anchored by a simple question - "What does courage look like to you?" - the campaign celebrated women chasing their dreams at every level of the game. The result: the highest-performing season campaign on record, surpassing all key metrics and benchmarks.