Ralph Lauren: 2025 Ryder Cup Activation

IN PARTNERSHIP WITH RALPH LAUREN, OUR TEAM DELIVERED AN INTEGRATED, MULTI-CHANNEL CAMPAIGN CELEBRATING THE BRAND’S OFFICIAL SPONSORSHIP OF THE RYDER CUP — SPANNING CONCEPT DEVELOPMENT, PRODUCTION, AND EXPERIENTIAL ACTIVATION. THE ENGAGEMENT SHOWCASED OUR ABILITY TO BRIDGE SPORT, FASHION, AND CULTURE THROUGH COHESIVE STORYTELLING AND PREMIUM EXECUTION. IN ADDITION TO LEADING THE CREATIVE ROLLOUT FOR THE U.S. TEAM UNIFORM RELEASE, WE WERE TASKED WITH PRODUCING THE OFFICIAL PARTNER LAUNCH FILMS, PROMOTIONAL CONTENT, CELEBRITY-DRIVEN CONTENT PIECES - FEATURING THE LIKES OF NICK JONAS, MICHAEL STRAHAN, ELI MANNING, BOBBY FLAY, NOAH KAHAN, CHACE CRAWFORD, COLIN JOST, AND SMYLIE KAUFMAN - AND EDITORIAL-STYLE FASHION FEATURES ACROSS RALPH LAUREN’S POLO AND PURPLE LABEL BRANDS. EACH ASSET WAS DESIGNED TO ALIGN THEIR GLOBAL BRAND IDENTITY WITH THE DISTINCT TONE OF THE RYDER CUP: SOPHISTICATED, COMPETITIVE, AND ASPIRATIONAL. THE PROGRAM EXTENDED INTO FLAGSHIP RETAIL EXPERIENCES, DIGITAL AND SOCIAL STORYTELLING, AND ON-SITE BRAND ACTIVATIONS AT THE RYDER CUP ITSELF, CREATING A UNIFIED EXPRESSION OF RALPH LAUREN’S PRESENCE ON AND OFF THE COURSE. THE RESULTS EXCEEDED EXPECTATIONS AND SURPASSED ALL BENCHMARK GOALS BY GENERATING OVER 30+ MILLION CROSS-PLATFORM VIEWS.