Aon: Every Decision, Everywhere

Produced for a multi-year, national television commercial, Aon: Every Decision, Everywhere anchors Aon’s global partnerships platform across the PGA TOUR and LPGA TOUR, featuring Aon Ambassadors Matt Fitzpatrick and Minjee Lee. The campaign uses elite golf as a metaphor for modern business performance, and clearly communicating that better decisions, and ultimately better outcomes, come from being better informed, better prepared and better advised. The film takes viewers into the minds of the competitors, exploring the preparation that happens long before the first tee shot. Studying the course, mining data, assessing risk, and accounting for changing conditions, Fitzpatrick and Lee are shown entering a focused and strategic “mindspace” that mirrors how Aon helps organizations prepare to navigate complexity. The narrative draws a clear parallel between high-performance sport and business: better information leads to better advice, creating the clarity and confidence needed to succeed when it matters most. From a production standpoint, the spot showcases an creative approach that blends physical set design with virtual production environments, allowing talent, data, and abstract environments to coexist seamlessly within a single visual language. This innovative execution not only elevated the storytelling but also highlights the breadth of our commercial production capabilities, delivering a premium, future-forward broadcast asset that reinforces Aon’s positioning at the intersection of insight, preparation, and performance.