Defining Decisions: Justin Rose

Produced in the lead-up to the 2025 Ryder Cup, "Defining Decisions: Justin Rose" is a 30-minute, long-form documentary exploring the career and character of one of golf’s most respected champions. Originally developed as a digital-first release, the film delivered exceptional performance and audience engagement, driving such strong results that it was picked up for domestic and international broadcast during Ryder Cup week, demonstrating a clear return on investment and expanded global reach for the client. The documentary traces Rose’s journey from his childhood move to the UK to his resilient break through on the world stage, - including his victory at the 2013 U.S. Open and his Olympic Gold in 2016 - ultimately leading to his seventh Ryder Cup selection. Through archival footage, intimate interviews, and expert commentary, the film offers a rare, inside look at the pivotal moments that shaped his Ryder Cup career and the defining decisions that earned him the honor of taking home the Nicklaus-Jacklin Award presented by Aon at the 2023 Ryder Cup in Rome. As the third season of the Defining Decisions series, the project moved beyond a short form profile to a long form storytelling initiative, examining decision-making, leadership, resilience, and performance under pressure at the highest level of competition. Crafted with a cinematic lens and a depth of supporting characters, the film captures not just the milestones, but the mindset behind them, delivering both cultural impact and measurable value while positioning Justin Rose as a figure who embodies the spirit, legacy, and competitive fire of the Ryder Cup.